Consider a linear transformation represented by a matrix A, and some vector v. If Av=λv, we say that v is an eigenvector of A with corresponding eigenvalue λ. Intuitively, this means that A doesn't rotate or change the direction of v; it can only stretch it (|λ|>1) or squash it (|λ|<1) and maybe flip it (λ<0). While this notion may initially seem obscure, it turns out to have many useful applications, and many fundamental properties of a linear transformation can be characterized by its eigenvalues and eigenvectors.